Search Engines
Internet Marketing
logo 1-Masa Uehara Design, a full-service design companyLogo 2-Masa Uehara Web Design for distictive websites with search engine optimization

Your website marketing depends on a high volume of quality traffic to your site

How Does Website/Internet Marketing Work?
More than 55 % of all Internet purchases begin with a search engine, and 93 % of these consumers do not look past the first two pages of search engine results. You can have a great looking website, but it's not effective unless potential customers can find you.
The central principle of Internet marketing is to attract viewers; everything else builds around this. Attracting customers involves search engine optimization and other sites linking to your site.
Search engines respond to content. They list your site if it contains the keyword(s) they're looking for. Then your title of your pageis the make-or-break key. It must grab customers and search engine attention and identify the key features and benefits of your products/services.
The Basic Internet Marketing Strategy

1. A search-engine friendly website: A readable site that's dense with the keywords vital to your customers throughout its content and especially in the headline. Since the headline is key, you must write, rewrite, and test it many times. We'll help you develop an exciting and effective headline.
2. An easy-to-use website: A website designed so that it's easy to buy your products/services. Each step must be laid out simply and clearly. Other requirements are keeping images and pages small for fast download, and providing easy and intuitive navigation.
3. Search engine submissions

We provide complete Internet marketing services. Please visit our sections on Search Engine Optimization.

...Masa is very knowledgeable and a dedicated professional in every sense of the word. She is easy to work with, responsive to suggestions and finds a creative solution to every challenge. She has excellent follow-through, communicates clearly, and respects deadlines and the needs of her clients. Masa has designed a website for us that is attractive, accessible, and very user friendly. It's also an excellent reflection of who we are as an organization...
—Marilyn Mociun, Director
   Sierra Storytelling Festival


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